Upgrading your RAM has an immediate impact. Everything runs faster and smoother afterwards.
Unfortunately computer manufacturers do not put a premium on RAM, so computers you buy off of the shelf usually does not include an adequate amount of RAM. When customers are given the option to build their own computer, manufacturers do not place emphasis on the importance of RAM. As a result, most customers never increase the amount, because all they see is the hefty price of the upgrade.
I recommend buying the additional RAM after you buy the computer
, because buying RAM from Crucial or a competitor costs a lot less that what Apple or Dell will charge, and installing RAM is super-duper easy.